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BASF Restructures North American Operations

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

BASF Corporation has announced organizational changes as part of its global “Fit for the Future” strategy which aims to achieve greater market focus and facilitate growth by improving the speed, quality and execution of business processes, according to the company.
These structural changes effective in the North America region as of January, are expected to help BASF take advantage of opportunities created by the rapidly changing global economic environment.
Speaking on the reorganization, Peter Oakley, chairman and CEO of BASF Corporation, said, “The new leadership structure is designed to empower decision makers who are closer to the customer. By doing so, we will make BASF more ‘trans-national’ as our operations continue to globalize.”

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